HI, I'M CAITLIN!
I didn’t start in design, I started in understanding people. Almost a decade in customer experience taught me what inspires action, what builds trust, and what makes someone feel truly seen. When I moved into the world of branding and design, I brought all of that with me.
Now, I create visual identities, marketing systems, and digital experiences that are grounded in strategy and human behavior. My work isn’t just about making something look good, it’s about making it work for your goals.
If you’re building something meaningful and want design that reflects that, you’re in the right place.
MISSION
To create intentional, psychology-driven design that helps people feel understood, empowered, and connected. I bring clarity, strategy, and empathy to every project so brands can communicate with purpose and show up confidently in the world.
VISION
Simply, to build design that shapes meaningful experiences, work that inspires action and feels deeply human. I aim to help brands grow not just visually, but emotionally and strategically, creating a lasting impact on the people they serve.
APPROACH
I design with intention and clarity, focusing on how people think, feel, and move through an experience. Every decision, from the smallest detail to the overall direction, is rooted in strategy and human behavior. I believe great design is functional, emotional, and purposeful, and I build every project with that balance in mind.
CORE VALUES
Human-first design: Every decision begins with understanding people.
Clarity over noise: Design should guide, not overwhelm.
Purpose-led creativity: Aesthetic and strategy work together.
Results matter: Good design performs, not just impresses.
