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CHALLENGE: A brand-new fitness studio needed a full identity and launch strategy to establish trust, build excitement, and convert local interest into memberships.

SOLUTION: I developed a complete visual brand system and multi-channel marketing rollout that built awareness both online and in-person. This included:

• Logo suite, color palette, and typography

• Social content strategy and production

• Paid ad creative and promotions

• Large-format print and signage for the studio

• Membership campaign assets and mobile booking CTA

• Flyers, postcards and promotional collateral

RESULT: Rapid brand recognition and strong early momentum, driving class bookings and growing a loyal community ahead of launch and consistently growing for 90 after resulting in 3,000% growth on social media and significant revenue increase.

*The work presented in this case study was created by Caitlin Provenzano as part of a professional client engagement. All trademarks, logos, and brand assets are the property of their respective owners. This work is shown solely for portfolio and self-promotional purposes.