SALON VIORA

CHALLENGE: Establish a refined, modern brand identity for a salon that blends luxury with approachability, while setting the stage for future product and service expansion.

SOLUTION: I crafted a timeless visual system built around elegance, softness, and self-care, including:

• Logo design featuring sleek, stylized shears that embody a "v" for Viora

• Sophisticated purple-driven main color palette

• Exterior signage and storefront branding

• Custom haircare packaging design and illustration

• Services handout trifold brochure

RESULT: A cohesive, upscale identity that enhances brand credibility and elevates the salon experience, from the storefront to the products on the shelf.